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Register Trademark Fast: Your Complete Guide
Trade marks are registered through an application form at the relevant intellectual property office (e.g. EUIPO). Such application must fulfil several requirements in order to be registered. Namely, the sign must be: Distinctive – think of the extraordinary aspect in respect of the products/services to be traded with that sign and in respect of other […]
What is a Trademark? Your Brand Identity Explained
A trade mark helps your customers identify you by distinguishing the goods and services of your business from those of your competitors. Moreover, trade marks may fulfil other functions such as advertisement or goodwill, encapsulate your mission and values, and turn your business into a really valuable asset. From a legal point of view, a […]